{"id":3306,"date":"2021-02-04T23:17:43","date_gmt":"2021-02-05T04:17:43","guid":{"rendered":"https:\/\/msolutionsmedia.com\/?page_id=3306"},"modified":"2023-11-08T11:32:50","modified_gmt":"2023-11-08T16:32:50","slug":"btl","status":"publish","type":"page","link":"https:\/\/msolutionsmedia.com\/btl\/","title":{"rendered":"BTL"},"content":{"rendered":"

[et_pb_section fb_built=”1″ disabled_on=”on|off|off” _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”100%” max_width=”100%” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/msolutionsmedia.com\/wp-content\/uploads\/2021\/03\/vidmargen-1.png” title_text=”banner_1920x400″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_enable_image=”off” background_video_mp4=”https:\/\/msolutionsmedia.com\/wp-content\/uploads\/2021\/02\/banner_btl.mp4″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|on|on” _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.18.0″ _module_preset=”default” width=”100%” max_width=”100%” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/msolutionsmedia.com\/wp-content\/uploads\/2021\/03\/vidmargen-1.png” title_text=”banner_1920x400″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_enable_image=”off” background_video_mp4=”https:\/\/msolutionsmedia.com\/wp-content\/uploads\/2021\/02\/banner_btl.mp4″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_image=”https:\/\/msolutionsmedia.com\/wp-content\/uploads\/2021\/02\/Fondo-Banner_btl_Mesa-de-trabajo-1.png” background_size=”contain” background_position=”center_left” custom_padding=”9px||9px||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_text_color=”#474747″ text_font_size=”16px” header_font=”|800||on|||||” header_text_color=”#00C800″ header_font_size=”40px” header_2_font=”|800||on|||||” header_2_text_color=”#474747″ header_2_font_size=”35px” text_orientation=”center” header_font_size_tablet=”30px” header_font_size_phone=”27px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”28px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” header_2_font_size__hover_enabled=”on|desktop” header_2_font_size__hover=”35px”]<\/p>\n

BTL CONVENCIONAL<\/h1>\n

<\/span>Estrategias y ejecuci\u00f3n<\/span><\/h2>\n

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[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1200px” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_text_color=”#474747″ text_font_size=”16px” header_font=”|800||on|||||” header_text_align=”left” header_text_color=”#00c800″ header_font_size=”40px” header_2_font=”|800||on|||||” header_2_text_align=”left” header_2_text_color=”#474747″ header_2_font_size=”35px” text_orientation=”justified” header_font_size_tablet=”30px” header_font_size_phone=”27px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”28px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” header_2_font_size__hover_enabled=”on|desktop” header_2_font_size__hover=”35px”]<\/p>\n

EVENTOS, LANZAMIENTOS Y ACTIVACIONES BTL<\/h1>\n

<\/span>SERVICIOS A NIVEL NACIONAL Y REGIONAL<\/span><\/h2>\n

La publicidad BTL consiste en emplear formas de comunicaci\u00f3n no masivas como eventos, lanzamientos y activaciones dirigidos a un segmento espec\u00edfico, como principales recursos se emplean la creatividad, la sorpresa y el sentido de oportunidad, para generar canales novedosos con el fin de comunicar el mensaje deseado.<\/p>\n

El resultado m\u00e1s importante de una estrategia BTL es la creaci\u00f3n de espacios que permiten un encuentro agradable y personalizado que le abren al consumidor la puerta para entrar y conocer en detalle los secretos y caracter\u00edsticas que hacen \u00fanica la oferta de valor de una marca. Este conocimiento profundo despierta sentimientos de cercan\u00eda, recordaci\u00f3n y arraigo entre la marca y el p\u00fablico objetivo, creando as\u00ed una oportunidad de venta inmediata.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/msolutionsmedia.com\/wp-content\/uploads\/2021\/02\/party-HH666RJ-scaled.jpg” title_text=”party-HH666RJ” align=”center” _builder_version=”4.16″ _module_preset=”default” min_height=”100px” animation_style=”slide” animation_direction=”right” custom_css_main_element=”margin: auto;” global_colors_info=”{}” filter_saturate__hover_enabled=”on|hover” filter_saturate__hover=”3%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1200px” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_text_color=”#474747″ text_font_size=”16px” header_font=”|800||on|||||” header_text_align=”left” header_text_color=”#00c800″ header_font_size=”40px” header_2_font=”|800||on|||||” header_2_text_align=”left” header_2_text_color=”#474747″ header_2_font_size=”35px” text_orientation=”justified” header_font_size_tablet=”30px” header_font_size_phone=”27px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”28px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” header_2_font_size__hover_enabled=”on|desktop” header_2_font_size__hover=”35px”]<\/p>\n

CREACI\u00d3N DE IDEAS Y EJECUCI\u00d3N DE ESTRATEGIAS<\/h1>\n

<\/span>Creamos estrategias a la medida<\/span><\/h2>\n

En Massolutions Media SAS hemos construido las capacidades y los procesos para asesorar a nuestros clientes en todas las fases que abarca una estrategia exitosa de BTL. Las cuales inician desde el an\u00e1lisis de las necesidades y definici\u00f3n del desaf\u00edo de comunicaci\u00f3n hasta la ejecuci\u00f3n.<\/p>\n

Trabajamos de la mano con nuestros clientes para generar ideas y conceptos creativos, producir piezas y elementos, seleccionar, entrenar y hacer seguimiento de las personas dispuestas para las actividades. Adicionalmente, apoyamos a gestionar permisos y autorizaciones, hacer seguimiento a los indicadores de desempe\u00f1o y a verificar los resultados esperados mediante el an\u00e1lisis de m\u00faltiples fuentes de datos.<\/p>\n

 <\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/msolutionsmedia.com\/wp-content\/uploads\/2021\/02\/nightlife-and-disco-concept-young-people-are-danci-FGLXPQC-scaled.jpg” title_text=”Nightlife and disco concept. Young people are dancing in club.” align=”center” _builder_version=”4.16″ _module_preset=”default” min_height=”100px” animation_style=”slide” animation_direction=”right” custom_css_main_element=”margin: auto;” global_colors_info=”{}” filter_saturate__hover_enabled=”on|hover” filter_saturate__hover=”3%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_image=”https:\/\/msolutionsmedia.com\/wp-content\/uploads\/2021\/01\/Fondo-Banner_Mesa-de-trabajo-1_Mesa-de-trabajo-1.png” background_position=”center_left” custom_padding=”9px||9px||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_text_color=”#474747″ text_font_size=”16px” header_font=”|800||on|||||” header_text_color=”#00C800″ header_font_size=”40px” header_2_font=”|800||on|||||” header_2_text_color=”#474747″ header_2_font_size=”35px” text_orientation=”center” header_font_size_tablet=”30px” header_font_size_phone=”27px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”28px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” header_2_font_size__hover_enabled=”on|desktop” header_2_font_size__hover=”35px”]<\/p>\n

Ventajas del BTL<\/h1>\n

<\/span>Llega directamente a tus clientes<\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1200px” custom_margin=”0px||0px||false|false” custom_padding=”15px|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Posicionamiento” use_icon=”on” font_icon=”&||divi||400″ icon_color=”#FFFFFF” image_icon_background_color=”#00508E” image_icon_width=”48px” _builder_version=”4.16″ _module_preset=”default” header_level=”h2″ header_font=”|||on|||||” header_text_align=”center” header_font_size=”18px” image_icon_custom_padding=”25px|25px|25px|25px|false|false” custom_padding=”20px|20px|20px|20px|true|true” border_radii=”on|15px|15px|15px|15px” border_radii_image=”on|100%|100%|100%|100%” box_shadow_style=”preset1″ use_circle=”on” circle_color=”#00508E” circle_color__hover=”#00adee” circle_color__hover_enabled=”on|desktop” global_colors_info=”{}” image_icon_background_color__hover=”#00adee” image_icon_background_color__hover_enabled=”on|desktop” image_icon_background_color__sticky_enabled=”#7EBEC5″ image_icon_background_color__sticky=”#7EBEC5″]<\/p>\n

Recordaci\u00f3n de marca y comunicaci\u00f3n voz a voz.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”ventas” use_icon=”on” font_icon=”||divi||400″ icon_color=”#FFFFFF” image_icon_background_color=”#00508E” image_icon_width=”48px” _builder_version=”4.16″ _module_preset=”default” header_level=”h2″ header_font=”|||on|||||” header_text_align=”center” header_font_size=”18px” image_icon_custom_padding=”25px|25px|25px|25px|false|false” custom_padding=”20px|20px|20px|20px|true|true” border_radii=”on|15px|15px|15px|15px” border_radii_image=”on|100%|100%|100%|100%” box_shadow_style=”preset1″ use_circle=”on” circle_color=”#00508E” circle_color__hover=”#00adee” circle_color__hover_enabled=”on|desktop” global_colors_info=”{}” image_icon_background_color__hover=”#00adee” image_icon_background_color__hover_enabled=”on|desktop” image_icon_background_color__sticky_enabled=”#7EBEC5″ image_icon_background_color__sticky=”#7EBEC5″]<\/p>\n

Posible cierre de ventas a corto plazo.<\/span><\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Cercan\u00eda” use_icon=”on” font_icon=”||divi||400″ icon_color=”#FFFFFF” image_icon_background_color=”#00508E” image_icon_width=”48px” _builder_version=”4.16″ _module_preset=”default” header_level=”h2″ header_font=”|||on|||||” header_text_align=”center” header_font_size=”18px” image_icon_custom_padding=”25px|25px|25px|25px|false|false” custom_padding=”20px|20px|20px|20px|true|true” border_radii=”on|15px|15px|15px|15px” border_radii_image=”on|100%|100%|100%|100%” box_shadow_style=”preset1″ use_circle=”on” circle_color=”#00508E” circle_color__hover=”#00adee” circle_color__hover_enabled=”on|desktop” global_colors_info=”{}” image_icon_background_color__hover=”#00adee” image_icon_background_color__hover_enabled=”on|desktop” image_icon_background_color__sticky_enabled=”#7EBEC5″ image_icon_background_color__sticky=”#7EBEC5″]<\/p>\n

Comunicaci\u00f3n directa con el p\u00fablico objetivo.<\/span><\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Feedback” use_icon=”on” font_icon=”R||divi||400″ icon_color=”#FFFFFF” image_icon_background_color=”#00508E” image_icon_width=”48px” _builder_version=”4.16″ _module_preset=”default” header_level=”h2″ header_font=”|||on|||||” header_text_align=”center” header_font_size=”18px” image_icon_custom_padding=”25px|25px|25px|25px|false|false” custom_padding=”20px|20px|20px|20px|true|true” border_radii=”on|15px|15px|15px|15px” border_radii_image=”on|100%|100%|100%|100%” box_shadow_style=”preset1″ use_circle=”on” circle_color=”#00508E” circle_color__hover=”#00adee” circle_color__hover_enabled=”on|desktop” global_colors_info=”{}” image_icon_background_color__hover=”#00adee” image_icon_background_color__hover_enabled=”on|desktop” image_icon_background_color__sticky_enabled=”#7EBEC5″ image_icon_background_color__sticky=”#7EBEC5″]<\/p>\n

Base de datos y comentarios sobre el producto.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.16″ _module_preset=”default” width=”85%” max_width=”1200px” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/msolutionsmedia.com\/wp-content\/uploads\/2021\/02\/Exhibition-Banner.I03.2k.png” alt=”Polo” title_text=”Exhibition Banner.I03.2k” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/msolutionsmedia.com\/wp-content\/uploads\/2021\/02\/DJ-Booth.H03.2k.png” alt=”Polo” title_text=”DJ Booth.H03.2k” _builder_version=”4.16″ 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custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/msolutionsmedia.com\/wp-content\/uploads\/2021\/02\/DJ-Floor-Lighting-Package.F16.2k.png” title_text=”DJ Floor Lighting Package.F16.2k” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ background_color=”RGBA(0,0,0,0)” custom_padding=”60px|60px|60px|60px” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_accordion open_toggle_background_color=”#FFFFFF” closed_toggle_background_color=”#FFFFFF” icon_color=”#00adee” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||||false|false” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ global_colors_info=”{}”][et_pb_accordion_item title=”\u00bfQu\u00e9 tipo de estrategias BTL puedo implementar con Massolutions Media?” open=”on” _builder_version=”4.16″ _module_preset=”default” body_quote_border_color=”RGBA(0,0,0,0)” custom_margin=”20px||20px||true|false” border_color_all=”RGBA(0,0,0,0)” global_colors_info=”{}”]<\/p>\n

    \n
  • Promociones<\/span><\/li>\n
  • Campa\u00f1as publicitarias<\/span><\/li>\n
  • Merchandising<\/span><\/li>\n
  • Relaciones p\u00fablicas<\/span><\/li>\n
  • Marketing directo<\/span><\/li>\n
  • Eventos<\/span><\/li>\n
  • Lanzamientos<\/span><\/li>\n
  • Activaciones<\/span><\/li>\n
  • Entre muchas otras<\/span><\/li>\n<\/ul>\n

    [\/et_pb_accordion_item][et_pb_accordion_item title=”\u00bfQu\u00e9 valor agregado me ofrece Massolutions Media?” _builder_version=”4.16″ _module_preset=”default” body_quote_border_color=”RGBA(0,0,0,0)” custom_margin=”20px||20px||true|false” border_color_all=”RGBA(0,0,0,0)” global_colors_info=”{}” open=”off”]<\/p>\n

    Con Massolutions obtienes una soluci\u00f3n 360. Te ayudamos desde el dise\u00f1o de la estrategia, selecci\u00f3n de actividades nacionales\/regionales y ejecuci\u00f3n de acuerdo a las necesidades de cada cliente.<\/span><\/p>\n

    [\/et_pb_accordion_item][et_pb_accordion_item title=”\u00bfPor qu\u00e9 realizar una campa\u00f1a de BTL?” _builder_version=”4.16″ _module_preset=”default” body_quote_border_color=”RGBA(0,0,0,0)” custom_margin=”20px||20px||true|false” border_color_all=”RGBA(0,0,0,0)” global_colors_info=”{}” open=”off”]<\/p>\n

    Porque es importante estrechar los lazos entre la marca y el consumidor, generar interacci\u00f3n e impacto a trav\u00e9s de experiencias \u00fanicas y llamativas para captar la atenci\u00f3n de potenciales clientes. <\/span><\/p>\n

    [\/et_pb_accordion_item][et_pb_accordion_item title=”\u00bfD\u00f3nde puedo hacer BTL con Massolutions Media?” _builder_version=”4.16″ _module_preset=”default” body_quote_border_color=”RGBA(0,0,0,0)” custom_margin=”20px||20px||true|false” border_color_all=”RGBA(0,0,0,0)” global_colors_info=”{}” open=”off”]<\/p>\n

    Tenemos cubrimiento a nivel nacional llegando a todas las regiones de Colombia de manera directa haciendo m\u00e1s eficientes los presupuestos de nuestros clientes.<\/span><\/p>\n

    [\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    BTL CONVENCIONAL Estrategias y ejecuci\u00f3n  EVENTOS, LANZAMIENTOS Y ACTIVACIONES BTL SERVICIOS A NIVEL NACIONAL Y REGIONAL La publicidad BTL consiste en emplear formas de comunicaci\u00f3n no masivas como eventos, lanzamientos y activaciones dirigidos a un segmento espec\u00edfico, como principales recursos se emplean la creatividad, la sorpresa y el sentido de oportunidad, para generar canales novedosos […]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"yoast_head":"\n\u00bfBusca servicios de BTL? - Massolutions Media<\/title>\n<meta name=\"description\" content=\"Descubre los servicios BTL (Below The Line). 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